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Young Audience Scheme (YAS) organised by the HK Phil, YAS is a music education and audience development programme in its 26th year, targeting local full-time students aged from 6 to 25.
5 characters (YA buddies) were designed in 2018. Each character is representing an instrument, also have a touch of music note elements. With a colourful and funny apparel to approach the young audience.
#characterdesign #illustration #visualidentity
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